Virtual Community College

Challenge

How do we draw attention to and shine a spotlight on Community Education, the often forgotten, less exciting sibling of Higher Education and ensure there is continued funding for operators. 

Approach

We planned out a series of think-pieces based on data gathered by the client on some of society’s big problems and positioned Community Education as a key part of the solution. We developed the One Generation Solution campaign which means that if you education a young mother to degree level she will exit poverty, with her family, forever. 

Results

This powerful new mission statement was picked up by national media in several in-depth features pieces and high-level Opinion in the Sunday Independent.